Between three elections in a row may be due

Between 1979 and 1990, Britain endured a period which would
inflict both outrage and confusion, dividing what was once an untied nation.
Former Chemist and Barrister, Margret Thatcher, soon became the first woman to
be elected as well as the longest serving British prime minister during the 20th
century. After being elected as prime minister for the first time in 1979,
Thatcher implemented a series of regulations, with her initial intent to
overcome Britain’s struggles, such as mass unemployment. However, this later
resulted in a major negative impact on the majority of the British population.
Having said that, this did not restrict her progression and ability to win the
following two elections in 1983 and 1987.

In order to win her first election, Thatcher promised
Britain a variety of benefits. These include; “greater independence of the
individual from the state; an end to allegedly excessive government
interference in the economy, including privatization of state-owned enterprises
and the sale of public housing to tenants; reductions in expenditures on social
services such as health care, education and housing”1.
Her promises are likely to have played a huge role in convincing the public to
vote for her as Prime Minister.

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Another reason Thatcher won three elections in a row may be
due to her background. Growing up, her father, Alfred Roberts, owned a grocery
store in Grantham, England with an apartment which they lived at above the
store. This slightly makes Thatcher a more relatable candidate than James
Callaghan and David Steel, who also ran for the 1979 election. Alfred Roberts
also worked for the council, introducing Thatcher into conservative politics
from a young age. Margaret Thatcher also went on to Oxford University, a
prestigious university which rates first in the UK, to study Chemistry. It is
evident that having members of her family play a role in politics prior to her
running for Prime minister and her attendance at Oxford University made her a
reliable candidate in the eyes of the voters.

 Additionally, many
politicians used posters and advertisements to gain the votes of the public.
The conservative party poster consisted of an image of a long queue of the
public lining up to enter a job centre. It had the caption “Labour isn’t
working” in big bold letters. This simple campaign advertisement was Thatcher’s
way of gaining votes as she is demonstrating how Britain’s unemployment rates
have excelled under the ruling of a labour party. This was seen as a wakeup
call to many of the British public which may also be a reason as to why they
voted for Margaret Thatcher.

Furthermore, during the 1970’s, Britain experienced a
decline where stock markets reduced by 40% and economic growth was weak. Rising
interest rates caused housing and car companies, which are typically
interest-sensitive, to collapse as most of the population could not afford to
purchase them any longer.2
This resulted in many people being vulnerable therefore pushing their vote
towards Thatcher in hopes that she would fulfil her promises as Prime Minister.
However, today “historians voted by 24% to 22% to put Thatcher in the first
place (as Britain’s worst Prime Minister) for her “destruction” of pats of
British society”3,
suggesting that Thatcher’s work as leader of Britain caused Britain’s future
society to struggle rather than benefit from the regulations she had
implemented upon the nation. Regardless, she was still nominated a second and
third time.

1  Young, H. (2018). Margaret Thatcher
| Biography & Facts. online Encyclopedia Britannica.
Available at: https://www.britannica.com/biography/Margaret-Thatcher Accessed
9 Jan. 2018

2 Bresiger, G. (2018). The Great
Inflation of the 1970s. online Investopedia. Available at:
https://www.investopedia.com/articles/economics/09/1970s-great-inflation.asp
Accessed 10 Jan. 2018.

3 Bresiger, G. (2018). The Great
Inflation of the 1970s. online Investopedia. Available at:
https://www.investopedia.com/articles/economics/09/1970s-great-inflation.asp
Accessed 10 Jan. 2018.