Media time and how technology may have shaped these

Media
forms change drastically throughout the years and can be shaped from different
social factors and how they’re used with technology. This essay will give an
insight into how posters have changed over time and how technology may have
shaped these changes. I will talk about where posters originated, how they were
developed and when it was the best time for posters. Technology has changed how
posters were produced over the years and I’ll talk about the technology that helped
shaped these changes.

“Xylography
is the technical term for the relief printing from a raised surface that
originated in the Orient” (Meggs and Purvis, 1992, p. 60). “Typography is the
term for printing through the use of independent, movable, and reusable bits of
metal, each of which has a raised letter form on its top” (Meggs and Purvis,
1992, p. 60). This invention was believed to be the next important thing to
take graphic design in the right direction. Typography was the biggest
invention in the world at the time and it was about to change the world for the
better. Before typography was invented, writing was the only thing that was
around at the time and was used for basic communication, but, typography gave
the opportunity for a bigger production (Meggs and Purvis, 1992). Typography
started to improve overtime and colour lithography created some vibrant work
and now it got to a point where everyone started to have access to this and not
only the more privileged (Meggs and Purvis, 1992). The next development in printing
posters was Lithography and was invented in the 1700s. Lithography works by
drawing an image on a flat stone surface with crayon, pen or a pencil. Then
water is spread over the stone to soak the are apart from the actual image
itself. A piece of paper is then placed over the drawn-out image and a printing
press is used in the process to transfer this image on to paper (Meggs and
Purvis, 1992). At this time, there was a lot of talented artists that were
pushing this way of printing and even firms started to be created but this was a
process that would take some time, so you would need a lot of workers around.
Posters back then would have a lot of similarities in the designs as a lot of
the colours would be the same due to some colours having a batter look when printed
and would more than likely stand out better than others. Posters were very
important to advertising and still are but back in the old days, they were
mainly used to sell things and for entertainment purposes. A lot of adverts
shared the exact same typography then due to being restricted to a certain amount
of different font types as there was not a lot being created back then.

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The
nineteenth century was about to be the best year for graphic design and
technology started to push its limits and the bigger needs for posters,
illustrations and designs meant that there was also a big call for more workers
(Meggs and Purvis, 1992). This new way of printing was having a massive impact
on the world, with more and more books, posters and illustrations were being
produced every day.

Posters
represent as one of the best types of visual communication and they help in
many ways. They help influence humans make different choices (Guffey, 2015).
Posters started becoming popular during the industrial revolution when trying
to attract people and when changes were needed to be made. You would first see
these types of posters in the big cities of the world (Guffey, 2015). There was
a type of posters called the wood-type poster and in the eighteenth century,
this type of printing was nothing compared to the printing ways of newspapers
and books. In this time of printing posters, graphic designers were not as
needed as they are in our current time. The main person over this type of
printing would go ahead and just choose a tock illustration to be used and had
many sizes to choose from for the typography (Meggs and Purvis, 1992).  These printing companies started to fall
behind as lithographic printing started to be the best way to go as this would
give better colours and a better quality to the posters. Back in the late
nineteenth century is when posters were most popular and there would be
clutters of them all over the city streets. They were there to promote
different events (Guffey, 2015). After some time, people started to look at
posters to educate in classrooms and in public places. Posters were then used
for propaganda in war times and this was the best way to communicate to people
in a visual form. These posters for example would promote people to join the US
Army when the war was happening, and this is one of the most popular posters as
they used the same person (Uncle Sam) to promote this message. Posters were
very important to the main countries fighting the war to remind people about
different problems that were happening while the war was on (Guffey, 2015). For
example, when America first began their war journey, posters were the main
source of visual communication and was used for propaganda. They were used to
bring people together and let them know what was happening, a number as big as
3000 posters were created in America (Rider, 1983). When World War 2 began, a
bigger number of posters were released due to technology changing overtime
(Rider, 1983). Since the war was ongoing, there would be a struggle to get the
basic goods of the world and posters helped promote the struggle of food
rationing and different goods (Rider, 1983). Posters started to change from
World War 1 to World War 2 as posters from the first war tried to make people
feel guilty and would show images of homeless women and children and would give
off an emotional connection (Rider, 1983). Moving on to the second world war,
posters started to ease up on those type of images. The government started to
take control of the posters and would then release posters relating to
government needs. After a certain amount of time, different forms of mediums
started to make their way up in the world, so the world war propaganda started
to fall apart (Rider, 193).

As
the ever-changing development of technology in the world, this meant that
posters started to be produced faster and in bigger bulks (Guffey, 2015).
Digital was the biggest change and has helped significantly. The biggest
addition was the computer as this started to bring out graphic designers, but
the computer now also gave non-trained designers to learn (Guffey, 2015). With
the modern technology that the world was being introduced to, it helped spread
posters around the world faster and better than before as we could now send
these posters digitally and print them etc. Many innovative programs were being
released for computers just for the purpose of design and printing. Programs
like Photoshop, Illustration and InDesign really started to push what graphic
designers could do in this day and age. It had a bigger demand for jobs and a
bigger demand for posters and designs in general. Graphic design is everywhere
you look and that has not changed today. The digital era was coming into play
and helping create the world we live in today. You see posters and billboards
with these big massive designs everywhere you go and that’s all down to the
digital ways of design and printing.

In
conclusion, Posters was the most popular type of visual form in its very early
years as they were very creative and gave an extra voice to communities all
around the world for multiple reasons. It’s also safe to say that posters
changed over years due to different technology having a significant impact. As
the technology changed, the posters changed how they looked. There was a
certain style that posters had for every time that it changed. Colour’s and
typography changed and even just the style of the composition itself. In each
country, they were used in diverse ways and had their own styles throughout the
year, but they changed how they were made over the years. I think it’s safe to
say that printing and how posters have been designed have changed massively.
From block printing to moveable typography and now we’re on to the digital time
and it has changed everything for the better. It has helped reproduce at a
faster rate and it’s easier to send work around the world.