Performance on the average car prices range from $18,355

Performance FinalJuliana Hernandez, Maria Cortez, Ja’Quela Grissett, Maurice Hammond, Oscar AguilarPeriod 1December 7, 2017Volkswagen1. Company Overviewa.Marketing MixThe company Volkswagen is a company that sells and makes cars. Some of the primary uses for their product would be to sell and make cars for someone to buy and be able to get from one location to another faster. The average price for their product would depend on type of model you are buying but on the average car prices range from $18,355 to $41,650. To most competitors they range in the same price but comparing the company to a company like Toyota it is less expensive. Any person can get a Volkswagen at the company’s dealership. These cars are being sold and promoting their product by offering many discount and deals. They are lastly doing what every other car company does which is advertise on TV.Studies show that Volkswagen mainly focus on their audience being 18 to 34 years old andbaby boomers. Even though the famous car brand still get a very diverse group most customers share the same characteristics, such as confidence, individualism, and the desire to be the center of attention. The cars produced from Volkswagen have also had some mess ups such as noises occurring in auto-transmission. For example one person said who gave Volkswagen a 1 star review stated, “At about 10,000 miles auto-transmission started making funny clunk sound and at 25,000 miles transmission started slipping even more. VW dealer said “it’s normal” and mechanic said: “they all do lose their transmission”. This is my leased vehicle. In the meantime I bought Golf Rabbit 2.5 (4 doors) and its transmission died on me next day I registered it.” Even though the Volkswagen brand sold more than 2.9 million cars around the world in the first half of the year, only 149,000 of them were American.2. Types of businessesThe Company Volkswagen was founded in 28 May 1937 Berlin, Germany by Nazis. Believe it or not but the company was owned by German Labor Front but then was later taken over by Adolf Hitler and the Nazis. In the early stages of the company it was growing quickly thiswas because people were desperate in times of crisis. By the end of World War 2 Hitler’s previousmarketing campaign had centered on Nazi ideals that German citizens now wanted to distance themselves from therefore sales plummeted. After the years went by the growth of the company went up this was because of modern day advertisement that called many people’s attention to the company. Later it became a corporation worldwide by putting dealerships up in Mexico and later in the US, Slovakia, China, India, Indonesia, Russia, Malaysia, Brazil, Argentina, Portugal, Spain,Poland, the Czech Republic, Bosnia and Herzegovina, Kenya and South Africa. 3. EconomicsIn the country it was first started in and in the times it was founded was a time where therewas many problems like the dictatorship of Adolf Hitler and World War 2. The economy of Germany is a highly developed social market economy today. In 2016, Germany recorded the highest trade surplus in the world worth $310 billion, making it the biggest capital exporter globally. Therefore this shows the difference of what the economy might have been back then. Today Germany is the fifth largest economy in the world in PPP terms and Europe’s largest – is a leading exporter of machinery, vehicles, chemicals, and household equipment and benefits from a highly skilled labor force. Unlike in 1922 during World War 2 where the German economy those of western nations, suffered the effects of the Great Depression with unemployment soaring around the Wall Street Crash.4. Financial DocumentsThe purpose of a balance sheet is to reveal the financial status of a company at a certain point in a certain time. The total assets in 2016 were $155,722 and the liabilities were $177,515. An income statement is a financial statement that reports a company’s financial performance over a specific accounting period. Volkswagen’s net income was $5370 in 2016.The operating expenses in 2016 Selling/General/Admin were 31,649 the Interest Expense was a total of 1,446 and the Unusual Expense was 1,150 and finally the Other Operating Expenses was a total of 1,691 in 2016. The purpose of a cash flow statement is to provide information about a company’s gross receipts and gross payments for a specified period of time. The cash on hand for the company in 2017 it is 9.86B and in 2016 it was 5.43B so this shows a drastic change in between this one yearPerformance FinalJuliana Hernandez, Maria Cortez, Ja’Quela Grissett, Maurice Hammond, Oscar AguilarPeriod 1December 7, 2017Volkswagen1. Company Overviewa.Marketing MixThe company Volkswagen is a company that sells and makes cars. Some of the primary uses for their product would be to sell and make cars for someone to buy and be able to get from one location to another faster. The average price for their product would depend on type of model you are buying but on the average car prices range from $18,355 to $41,650. To most competitors they range in the same price but comparing the company to a company like Toyota it is less expensive. Any person can get a Volkswagen at the company’s dealership. These cars are being sold and promoting their product by offering many discount and deals. They are lastly doing what every other car company does which is advertise on TV.Studies show that Volkswagen mainly focus on their audience being 18 to 34 years old andbaby boomers. Even though the famous car brand still get a very diverse group most customers share the same characteristics, such as confidence, individualism, and the desire to be the center of attention. The cars produced from Volkswagen have also had some mess ups such as noises occurring in auto-transmission. For example one person said who gave Volkswagen a 1 star review stated, “At about 10,000 miles auto-transmission started making funny clunk sound and at 25,000 miles transmission started slipping even more. VW dealer said “it’s normal” and mechanic said: “they all do lose their transmission”. This is my leased vehicle. In the meantime I bought Golf Rabbit 2.5 (4 doors) and its transmission died on me next day I registered it.” Even though the Volkswagen brand sold more than 2.9 million cars around the world in the first half of the year, only 149,000 of them were American.2. Types of businessesThe Company Volkswagen was founded in 28 May 1937 Berlin, Germany by Nazis. Believe it or not but the company was owned by German Labor Front but then was later taken over by Adolf Hitler and the Nazis. In the early stages of the company it was growing quickly thiswas because people were desperate in times of crisis. By the end of World War 2 Hitler’s previousmarketing campaign had centered on Nazi ideals that German citizens now wanted to distance themselves from therefore sales plummeted. After the years went by the growth of the company went up this was because of modern day advertisement that called many people’s attention to the company. Later it became a corporation worldwide by putting dealerships up in Mexico and later in the US, Slovakia, China, India, Indonesia, Russia, Malaysia, Brazil, Argentina, Portugal, Spain,Poland, the Czech Republic, Bosnia and Herzegovina, Kenya and South Africa. 3. EconomicsIn the country it was first started in and in the times it was founded was a time where therewas many problems like the dictatorship of Adolf Hitler and World War 2. The economy of Germany is a highly developed social market economy today. In 2016, Germany recorded the highest trade surplus in the world worth $310 billion, making it the biggest capital exporter globally. Therefore this shows the difference of what the economy might have been back then. Today Germany is the fifth largest economy in the world in PPP terms and Europe’s largest – is a leading exporter of machinery, vehicles, chemicals, and household equipment and benefits from a highly skilled labor force. Unlike in 1922 during World War 2 where the German economy those of western nations, suffered the effects of the Great Depression with unemployment soaring around the Wall Street Crash.4. Financial DocumentsThe purpose of a balance sheet is to reveal the financial status of a company at a certain point in a certain time. The total assets in 2016 were $155,722 and the liabilities were $177,515. An income statement is a financial statement that reports a company’s financial performance over a specific accounting period. Volkswagen’s net income was $5370 in 2016.The operating expenses in 2016 Selling/General/Admin were 31,649 the Interest Expense was a total of 1,446 and the Unusual Expense was 1,150 and finally the Other Operating Expenses was a total of 1,691 in 2016. The purpose of a cash flow statement is to provide information about a company’s gross receipts and gross payments for a specified period of time. The cash on hand for the company in 2017 it is 9.86B and in 2016 it was 5.43B so this shows a drastic change in between this one year