Table launch Squared Online for SMEs, a digital leadership

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Digital media and technology was classified as one of the
fastest growing concepts in the world. It has changed the way we do just about
everything. It has made a considerable transformation in how we interact and communicate and also allows us to unlock a huge
collection of information and communication data. The use of digital devices
such as computers, TV, mobile phones and video game has increased substantially
over the past few years globally with every corner of the globe having some
form of internet available. Technology has helped humanity get things done
faster and there is no any doubt or shortage of identification of these
increased benefits to humanity. The problem is the current SMEs and young
generation lack of digital skills and knowledge ,because some of them do not
use the internet for work purposes the
reason is too expensive to pay somebody to set it up or they think using
digital technology is not necessary for business and they also don’t know how
to create a website or they coern about the security problem brings by digital
media and technology.Because of these, Google announced plans to work with training provider
AVADO, SPRING SPRING Singapore and Singapore’s Infocomm Media Development
Authority (IMDA) to launch Squared Online for SMEs, a digital leadership and
marketing programme aimed at fostering the next generation of digital leaders
in Singapore. Squared Online for SMEs is designed to equip
businesses and their leaders of the future with the right tools and a global
mindset to embrace emerging opportunities in digital. The aim is to train 1,000
business leaders from SMEs by 2019 and 120 participants per cohort can take
part.

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Based on the article, the issue is
talking about the important of knowledge in digital and how Google work with training provider AVADO, SPRING
SPRING Singapore and Singapore’s Infocomm Media Development Authority (IMDA) to
launch Squared Online for SMEs, a digital leadership and marketing programme
aimed at fostering the next generation of digital leaders in Singapore. Other
than that, there is another important issues that is Squared Online for SMEs is
designed to equip businesses and their leaders of the future with the right
tools and a global mindset to embrace emerging opportunities in digital. Beside
that, the aim is to train 1,000 business leaders from SMEs by 2019 and 120
participants per cohort can take part. AVODA also shared that in line with
Singapore government’s “SMEs Go Digital Programme” , this programme is  to help SMEs build stronger digital
capabilities to seize the opportunities for growth in the digital economy. 

 

  In my opinion, there is some
method of digital training Google can provide. First is E learning programme,
Google can conduct a E learning programme for SMEs ,a key advantage of E
learning is that it has quicker delivery cycle times than traditional formal
training in training center. E learning method also can reduces learning time by at least 25 to 60 percent when
comparing when traditional learning method. E learning could cuts down on the training time required because it does not take as long to start up and wrap up one
learning session. E learning also able to allowed learners to set
their own pace, rather than the pace of the group. E learning also don’t have
to travel time to get to and from training events and learners can focus on elements of a programme they
need to learn and can skip what they already know Training in SMEs is deemed to benefit from
e-Learning for various reasons, both economical and technical. This includes
reduced travel costs, training needs being met at a more appropriate time for
the organization and its employees, and no need having a replace employees
during work hours. E-Learning  also
reduces training time and can lead to increased employee productivity and
business performance. A key of an advantage of E
learning is that it has quicker delivery cycle times than traditional training
and development centre. Google also can provide Information
Communication Technology (ICT) training for SMEs because ICT can change the way
people communicate, learn, and conduct their business. It also can help in
meeting development learning challenges in many ways. ICT

also enable information and
knowledge to travel faster and further because ICT is a catalyst in advancing
economic growth and overcome the hurdle of distance and time, and significantly
improve the accessibility of information and knowledge. The result will be the
sharing of information data and knowledge in a fast and effective way and
becomes practically and acts as a key element in achieving development goals
and lighten the impact of unforeseen event such as natural disaster or disease.

  There are several benefits from this training and programme for SMEs which is digital skills able to authorize  their organization to nurtures for a better relationships with their customer and train them to use digital skill to help organization drive more revenue by using digital or online advertisement because this will can allow advertisers to reach significantly more people than traditional advertising media at a fraction of the cost SMEs also more targeted than some traditional media, making certain thing that the messages are seen by the most relevant audiences. One of the most effective of SMEs leaders training is working with intermediary institutions. Schemes that fund intermediary institution work out with this function to third parties that are customary having interaction with businesses. Intermediaries also have to control well and come out with their own management costs.   As a conclusion, any country and government should support SMEs and next generation in digital development because it is also important to development a country by helping domestic enterprises to international by provide E learning training programme to strengthen the skill and knowledge about digital media and technology of people, government and Google also can provide Information Communication Technology (ICT) training for SMEs or young generation and potential entrepreneur to  enable  help boost and foster economic growth and development at the micro and macro levels.  Just like Ghislain Le Chatelier mentioned, the key to  future success is getting digital. We also hopefully the offering of a dedicated marketing programme by Google can help SME leaders to grow their customer base and thrive in an increasingly mobile-first world.