The HeForShe speech given by Emma Watson on Saturday, September 20, 2014 at the UN was about gender equality and how it’s a problem that everyone should be concerned about. As Emma Watson begins her “HeForShe” speech by introducing the audience to the campaign and asking the audience for their help to end gender inequality. The HeForShe campaign is a new UN initiative to encourage men and boys to get involved in promoting gender equality.In her speech,”Men, I would like to take this opportunity to extend your formal invitation. Gender equality is your issue, too.”, she also mentioned about the misconception of feminism as it is related to man-hating and she mentioned how people began to feel uncomfortable to consider themselves as feminists as society made them be seen as aggressive women and she continues to argue that feminism is about equal pay to both genders, women having control over their bodies and being active in socio-political issues.”I think it is right that I should be able to make decisions about my own body. I think it is right that women be involved on my behalf in the policies and decisions that will affect my life. I think it is right that socially, I am afforded the same respect as men.But sadly, I can say that there is no one country in the world where all women can expect to see these rights.” Another misconception about feminism is that being a feminist means believing that women are better than men. Feminism is about the equality between men and women, something that is yet to exist in the world. It is believed that because of the term “fem” that people believe that feminism seeks to bring men down from their positions of power, when in reality it’s about correcting the power imbalance between men and women and giving women the same opportunity as their male peers.Watson uses direct argument to convey her points and ideas, throughout the speech she uses it to be able to clearly express her arguments and the conclusions she hopes that the audience will draw. Also by allowing her genuine feelings, it made it persuasive and convincing to her audience.Through the speech Watson builds trust with ethos (trust) as she establishes herself as a reliable speaker and by reminding her audience who she is. She was asking the world to take action in a new movement for gender equality and to do so, she needed to build a trust between her and everyone watching her. She brings pathos (emotion) into her speech by stating how the UK has lost a very high number of men, her tone is humble and sincere through the speech. It was later used again as self-reflection by Watson “Apparently, I’m among the ranks of women whose expressions are seen as too strong,too aggressive, isolating, and anti-men.Unattractive, even.Why has the word become such an uncomfortable one?”.She brings logos (logic) into the play near the end of her speech “Because the reality is that if we do nothing, it will take seventy-five years, or for me to be nearly 100, before women can expect to be paid the same as men for the same work. Fifteen and a half million girls will be married in the next 16 years as children. And at current rates, it won’t be until 2086 before all rural African girls can have a secondary education.” The predictions in her speech made it more convincing to the audience. As she was ending her speech, she brought pathos into the picture once more, it was powerful which made it stick in the minds of the audience “We are struggling for a uniting word, but the good news is, we have a uniting movement. It is called HeForShe. I invite you to step forward, to be seen and to askyourself, “If not me, who? If not now, when?”Emma Watson’s speech at the UN was a powerful, enlightening, informative speech as she used simple language to convey her message to her audience and as she ended with a bang, with those few words that stayed with everyone who was listening.